Environment protection is one of the main focuses for Jamnica, as a market leader. Thus, we have been investing in technology improvement, internal processes and procedures, additional initiatives for water protection and consumption, development of eco-friendly packaging and employee education on environmental topics. That is why we are particularly pleased that, as a member of the Economic Interest Association of Croatian Beverage Producers (GIUPPH), alongside with other member-companies, Jamnica signed the Joint Document on Circular Economy, Sustainability and the Environment. Furthermore, this initiative was supported by the Ministry of Agriculture and Minister Marija Vučković. The document expresses the commitment of GIUPPH members to an environmentally sustainable economy, biodiversity and the transition to a circular economy. It also defines the main goals that members strive for, such as: biodiversity and preservation of water sources, achieving circular packaging, reducing the carbon footprint, and economic sustainability and social acceptability.